Demand: nights spent in Croatian accommodation
The headline volume measure. Split by residence because foreign and domestic demand respond to completely different things — foreign nights are the ones an inbound agency sells against.
Filip Croatia
Destination intelligence for Croatian inbound travel
Demand: tourist arrivals
Arrivals count trips, nights count length. Arrivals growing faster than nights means shorter trips — a margin problem worth spotting early.
Growth vs competing Mediterranean destinations
Year-on-year change in nights, so seasonality cancels out. If Croatia sits below Greece and Spain for several months running, that is share loss, not a soft market.
Hospitality prices vs competitors
Harmonised price index for restaurants and hotels (2015 = 100). Croatia pulling away from the pack means the destination is getting expensive relative to the alternatives — which is the most common complaint in the sentiment panel below.
Source markets — where the visitors come from
Annual nights by country of residence: the list to build sales and language capability against.
Destination interest — Wikipedia pageviews
Monthly views of each destination's English Wikipedia article. People research a place months before they book, so this leads the official statistics. Unlike Google Trends these are absolute counts, so destinations are directly comparable.
Interest by language market
Views of the Dubrovnik article in each language edition, indexed so the first shared month reads 100. Absolute volume is dominated by the English edition, so this tracks how far each market has moved from the same starting point — the part you can act on.
What travellers talk about — forums & news
Themes across the last twelve months of Rick Steves, FlyerTalk and news RSS. An additive corpus: posts are never overwritten, so the back catalogue keeps growing.
Forum posts worth answering
Recent negative and mixed-tone items. Each one is a live objection to design around or address in the offer.
Air access — passengers to and from Croatia
Flight capacity is the hard ceiling on volume from distant markets, and it moves before the accommodation statistics do.
Electricity load — daily energy
Croatian national electricity demand from the ENTSO-E Transparency Platform: one point per UTC day, total energy across every settlement period. Shown as published — this panel makes no claim about visitor numbers.
Coastal outlook — next 16 days
Sea temperature is the commercially interesting one: it stays swimmable well past the peak, which is the argument for selling September and October at better margins.
Data source health
Exactly what refreshed and what did not. Public sources break and change without warning — this panel is how you know whether a flat line is a real trend or a failed fetch.